Wednesday, June 25, 2008

Wehrenberg

First I have to admit a bias. As a former resident of Kansas City I have a strong connection to AMC theaters and actively search for reasons to not like Wehrenberg. With that said I think I would have been offended by the images projected on the screen before every movie at a Wehrenberg theater.

In attempt to celebrate their 100 years of operation they proudly display some of their older movie houses. The problem is that it is basically a photo essay depicting how Wehrenberg has deserted the city. Within the city limits of St. Louis there is not one chain movie theater. I understand that if there are not enough customers then you can't stay in business, but the abandonment of the city should not be the cornerstone for a marketing campaign.